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Stempra newsletter - Summer 2008
From the Chair
Katrina Nevin-Ridley spares a thought for science PR officers defending
the cause of 'Frankenstein science' medical research nationwide and
looks forward to the future of Stempra as a trend setter in the field
of science communications.
News:
Upcoming events
New members
Sci Comm news
Eurochat
Features:
Breaking a golden rule of science public relations
Barnaby Smith, PR Manager from the Centre for Ecology and Hydrology,
considers the implications of publicising research that is both
controversial and potentially unwelcome but is not peer reviewed.
Do the public care? Do the media care? Should you care?
New media, new audiences, new opportunities
Louise Dalziel, director of Matchless Content, wonders why so many PR
people still ignore the benefits that well-produced web content can
bring. With podcasting and vodcasting often failing to satisfy and
inspired opportunities missed, how should we be combating the
effects of 'attention deficit'?
Spinning science
Craig Brierley, from the Wellcome Trust's media office, exaggerates the
implications of research, deceives unwitting journalists and lies to
the scientists who trust him. No, he doesn't really. But maybe you would if
you didn't know better.
Event Reports:
Hold the front page; science and the embargo
Clowns
to the left, jokers to the right; press officers are stuck in the
middle of a constant battle between scientists producing research and
journalists communicating its results. Imran Khan reports on Stempra's AGM
event, where everyone tried to defend the indefensible.
Podcasting and new media
Hot on the heals of the Web 2.0 revolution, Stempra's event on podcasting
and new media opened up new channels of communication for all
attendees. In her report, MRC press officer Hazel Lambert lets you in
on some of the secrets divulged that evening.
Interview:
Emma Morton, Science and Health editor, The Sun
Stempra
newsletter talks to Emma about the dreams that keep her going - those
Sun scoops that become the talk of the town, PR officers who know
what they're doing, scientists who love talking to her and
straightforward press releases that don't 'dumb down'. Not
particular at all, is she.
This newsletter is edited by Claire Bithell, with help from Simon Levey
and Simon Wilde. For feedback, comments or suggestions of topics to
cover, please contact newsletter@stempra.org.uk
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