16 January 2007 - Stempra Training Day

SESSION 1 - How to get your organisation into the media

2.45-3.30 Writing press releases
Tips on writing the perfect press release, how to get your press release noticed, distribution lists for journalists, what makes the perfect science story for the media.
Judith H Moore, Media Relations Manager, UCL (114 K)
Nick Stewart – Science Media Manager, Cancer Research UK (740 K)

3.30-4.15 Finding stories from your institution
How to find stories from your institution, what components to look for, what are journalists looking for?
Dianne Stilwell, Public Relations Manager, Institute of Physics (2.01 Mb)
Andrew McLaughlin, Press Officer, University of Bath (887 K)

4.15-5.00 How to cope in the firing line
How to cope when your institution is in the firing line - dealing with controversial stories.
Barbara Davies, Communications Director, RDS (25 K)
Fiona Fox, Director, Science Media Centre (12.8 Mb)

SESSION 2 - Making the most of print media

Most press releases are aimed at the daily national newspapers, but there are many other outlets press officers can use:

5.30-6.15 Working with Sunday newspapers
Robin McKie - Observer

6.15-7.00 Getting your news into trade press
Mike Hopkins - Nature News Online

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